Trailblazer Social Butterfly Mindful Maverick Minimalist Never one for beauty-by-numbers, their individualistic, fiercely independent attitude cuts through the clamour of fads, ads, and fleeting trends. Valuing ‘vibes’ over flashy luxury, they follow the creative beat of their own heart – always attracted to the niche, raw and authentic. Streets ahead of the trends, they haunt their social feeds to guarantee they’re in the know. Thrilled by the new, the bold, and the innovative – never one to miss a viral moment. Holds a magnifying glass up to climate commitments and conscious claims. Advocating for natural, plant-powered formulas and ethical practices, they probe beauty’s big buzzwords to uncover true transparency and curate a routine that’s both kind to the skin and Earth. Serves a less-is-more approach to looking good and feeling better. Disciples of ‘the simple life’, they find delight in honing their routines to get the most from fewer steps – never one to overlook a product that does both.
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