Cult Beauty: Christmas Unwrapped 2022

5 M I NUTES WI TH Tracee Ellis Ross We caught up with the legendary actor and founder of PATTERN — a hair care brand on a mission to meet the needs of the curly, coily and tight-textured community — to chat through her festive essentials, from make up to music... {CB} Hi Tracee! First up, when it comes to beauty, what makes something ‘cult’? {TER} A ‘cult’ product has to absolutely do what it says it’s going to do. It must perform exceptionally well. {CB} What’s on your Christmas wishlist? {TER} PATTERN has a Tortoise Tool Kit that is everything ! It contains a tortoise zip pouch with a tortoise wide tooth comb and a tortoise edge tool. Chic and stylish. {CB} Which song do you have on repeat right now? {TER} I have Beyoncé’s Renaissance album on repeat. Don’t we all?! {CB} What’s your go-to look for party season? {TER} My go-to party look for the holidays is a matte red lip and a low, slicked back bun with lots of mascara. {CB} Desert Island product? {TER} Our Leave-In Conditioner (£25/€28.75) is my Holy Grail; it works as a detangler, conditioner and styler. Words by Bethan Ro binson {CB} Pick a side: smoky eyes or a statement lip? {TER} A statement red lip, every time. {CB} And finally, what’s next for your brand, PATTERN? {TER} We’ll be continuing to grow! We are launching a new category soon — which will be innovative and disruptive — and we’ll continue to live out our mission to exceed the beauty needs of the curly, coily and tight-textured community with formulas, tools and accessories designed just for us.