The meaning behind Generation Alpha, the first cohort to be born entirely in the 21st century, takes its name from the first letter of the Greek alphabet. As the torch passes from Gen Z to Alpha, you ignite a new era – one defined by new voices, new ideas, new innovations and new attitudes to beauty in an ever-shifting digital landscape. This guide not only maps out the A-Z of skincare for pre-teens, teens and their parents; it positively celebrates the dynamic energy and potential of these trailblazing generations combined. Whats in a name?
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