LISTEN TO YOUR SKIN-TUITION WITH Irith Markens, a brand expert at Rituals, recommends finding beauty within balance as the brand unveils the key principals of the Japanese ritual of Sakura as you renew your skin with the brand’s smoothing body cream. “Life is beautiful yet fleeting— this is the sentiment behind the Japanese celebration of Hanami. Friends and family gather each spring, holding picnics and parties underneath the beautiful cherry blossom trees,” Irith explains. Otherwise known as Sakura, the cherry blossom flower blooms briefly between March and May, gracing the Japanese landscape with their iconic, sweetly scented presence. “Inspired by this tradition, The Ritual of Sakura was created to help celebrate each moment and find the beauty that lies within it. “With the delicate scent of cherry blossoms and the nourishing properties of rice milk, all the products in the collection are designed to bring a sense of renewal to mind, body, and soul,” she shares. Fans of the collection describe the cherry blossom scent as therapy for their souls, which reflects the mission of Rituals: to help you find a moment of positivity, peace, and happiness in your everyday life. THE RITUAL OF SAKURA 10
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