2024 BeautyTrends Report
02 / Trends Report 2024 Page 8-9: Makeup Page 10-11: Bodycare Welcome to the LOOKFANTASTIC Beauty Trend Report 2024. In a dynamic and vibrant industry, the beauty landscape continues to evolve through innovation and demand. With a helping hand from our in-house experts, onsite data and extensive customer profiling through our LF Beauty Plus+ loyalty programme, we’ve identified the emerging beauty trends that are set to shape and redefine how our customers consume, engage with and shop beauty this year. Over the past year, we have continued to expand our diverse brand portfolio to cater to our customers’ needs by launching 16 brands in 2023, including founder-led brands Mario Badescu, Augustinus Bader and Helena Rubinstein. In this report, we highlight the future trends across our biggest category and growth areas: cosmetics, skincare (including dermatological), haircare, bodycare, fragrance and TikTok – a key platform where we’ve taken strides to better engage our network by rolling out Spark Ads, enabling us to serve the most relevant content to our social-savvy audiences. As we look into the future of beauty, we see customers prioritising formula efficacy and quality through scienceled dermatological skincare and the ‘skinification’ of haircare. In fragrance, we see mood-boosting and nostalgic food-inspired perfumes, with many consumers now choosing scents with multi-functional properties as beauty categories start to overlap and merge. From the trends set to go viral to the next breakout ingredient, find out what’s coming up in beauty for 2024. Lucy Gorman, CEO, THG Beauty Foreword
03 / Introduction Page 8-9: Makeup Page 10-11: Bodycare The Skincare Space 4-5 Haircare Revolution 6-7 Colour Cosmetics 8-9 Bodycare Projections 10-11 Future of Fragrance 12-13 TikTok Trends 14-15 The Trends
Skincare Derma Skin From overnight beauty to on-the-go formats, discover the 2024 skincare trends designed to upgrade any routine. The ever-evolving skincare narrative gets a self-care upgrade, this time making a fashion statement as under-eye masks redefine skincare on-the-go. The latest trend - coined by Gen Z - transitions from the popular pimple patches of 2023, creating a win-win solution in portable pampering with under-eye masks worn as fashion accessories. With #EyeMasks totaling 56.5M views on TikTok, the de-puffing benefits coupled with statement, playful designs increase their appeal as a fashion accessory and aspirational beauty product. Taking eye masks from relaxing pamper evenings into everyday errands caters to the fast-paced lifestyles of consumers. The skin-saving masks help to revive tired eyes, promoting a healthy glow and reducing the appearance of fine lines and wrinkles. It’s no wonder we’re coordinating our complexion to our clothes! We’re all looking for more from our skincare in 2024, with regular, run-of-the-mill formulas no longer cutting it in our everyday routines. Backed by science and packed with efficacious ingredients, dermatological skincare draws from the expertise of trusted professionals to ensure quality formulas that stand the test of time, enabling skincare novices to really understand their skin and the products that work with it. Dermatological skincare creates a space for consumers to discover results-driven, medically-backed products that go above and beyond for our complexions, powered by innovative technologies that meet the demands of common skincare concerns: from dark spots and pigmentation to dry, flaky skin. Overnight Formulas Onsite searches for Dermatological Skincare 147% YoY. Stat 1b Skincare to Go Onsite searches for Gold Under Eye Mask +200% YoY. Stat 1a environmental aggressors throughout the day. From overnight serums that reveal a brighter complexion to leave-on masks that work overtime to hydrate your skin, such products target specific concerns with the help of potent formulas better put to work whilst you sleep. Overnight skincare allows your complexion more time to absorb key ingredients, leveraging the natural healing process whilst you rest to better combat signs of dryness, fine lines and stress. Not only is your evening skincare routine simplified, but you’ll also wake up to a happier, healthier visage with results that are guaranteed to make you feel brand new. The secret to waking up and feeling fantastic starts with the night before. Treatments and formulas specially designed for overnight use allow you to reap the rewards with minimal effort, perfect for consumers with time-pressed lifestyles. With many of our body’s restorative qualities taking place through the night, this time is crucial for repairing any damage caused by Google searches for Overnight Skincare +25% YoY. Stat 2a ? 04 / Trends Report 2024 EDITOR’S PICK: MZ Skin Hydra-Bright Golden Eye Treatment Mask £75 / 5pcs 1a, 1b: LOOKFANTASTIC.com search data: 2023 vs 2022 EDITOR’S PICK: Sarah Chapman Skinesis Overnight Exfoliating Booster 30ml / £69
05 / Skincare Dermatological skincare allows consumers to trust brands in providing targeted solutions that not only address their concerns, but also educate on skinsupporting ingredients and ways to adapt their routine according to their skin type. Familiarity with skincare terms such as ‘skin barrier’ has led to the popularity of soothing skincare formulations, such as the Cicaplast Balm B5 from La Roche-Posay. Expanding into 2024, consumers will continue to seek brands backed by medical professionals and follow skincare trends - like the 2023 ‘ skin cycling’ trend - on educational platforms. Over 2K searches for Glycerin in 2023 vs 500 in 2022. Stat 2b 2a, 2b: Google search data: 2023 vs 2022 Ingredient In Focus: Glycerin EDITOR’S PICK: Clinique Dramatically Different Moisturising Gel 125ml / £37 Known for its hydrating, moisturising and conditioning properties in haircare, glycerin is the unsung hero of the ingredient world. And with #glycerin already racking up over 70M TikTok views, this hydration hero is now set to dominate the skincare space. The ingredient is a humectant that works to draw moisture back into the skin, increasing water volume to the microbiome to create a plumper, firmer appearance. Due to its moisturising benefits, glycerin typically appears in gel or cream formulations. Designed to suit all skin types, including dry and sensitive, it’s an essential for layering into your skincare routine. Apply to cleansed or damp skin to allow the ingredient to fully absorb moisture into the skin and provide a hydrating base for makeup or skincare. Aruj Javid, Group Pharmacist Says... PHARMACIST’S PICK: La Roche-Posay Cicaplast Balm B5 Multi-Purpose Repairing Balm 40ml / £10
06 / Trends Report 2024 Peptide Power And it doesn’t stop there. Hair peptides are a catalyst for healing and hydrating stressed-out strands, as well as protecting against toxins. Nourishing ingredients adapted from the skincare formulas we know and love are set to drive innovation in the haircare realm this year - including hyaluronic acid, biotin, ceramides and niacinamide - while peptides are on the pedestal as the ones to watch. We’re all searching for fuller, healthier hair in 2024, with new and improved formulas that work to upgrade our routines and deliver the locks of dreams. Hair peptides are paving the way for happier hair as the ‘skinification’ of hair health continues to take influence from the skincare market. Known for improving scalp health and supporting hair growth, peptides encourage blood flow to the scalp, increasing the size of hair follicles and giving hair room to thicken. Haircare Make your mane your crowning glory with the strand-saving trends that are set to make the cut in 2024. Last year, we saw makeup lovers across the globe seeking glass-like complexions through the power of strobe creams and liquid highlighters. Now, the desire for mirror-like shine is transitioning into haircare, fueled by the ‘Bella Hadid red carpet effect’. The result? A glossy, ‘looks like glass’ mane. Hair oils, smoothing serums and spray formulations that create a high-shine finish are set to reign supreme. An iteration of the clean girl aesthetic, glass hair is deemed to be the low maintenance style that yields glamorous results. Ideal for mid to long-length hair, the glass look can be achieved by blow-drying locks from soaking wet and sealing poker straight using shine-enhancing products. Glass Hair We have some incredibly exciting haircare initiatives for 2024, including key focuses on driving product innovation and building brand awareness through best-in-class launches. Our ambition is also to be at the forefront of the biggest trends in haircare, whether that be product or ingredientled, as we acknowledge consumers are increasingly more interested in understanding what’s inside the products they’re using. Product trends to watch out for in 2024 will most definitely be Glossy Hair and Damage Repair. Through engaging content produced by our in-house beauty team, we’ll be educating consumers on how to build multi-step routines, whilst tapping into the trends to covet. Sandeep Mahil, Senior Haircare Buyer Says... Google searches for Hair Peptides +25% YoY. Stat 1b Google searches for Glossy Hair +32% YoY. Stat 1a EDITOR’S PICK: Moroccanoil Glimmer Shine Spray 100ml / £20.85 EDITOR’S PICK: The Ordinary Multi-Peptide Serum for Hair Density 60ml / £19.30 1a, 1b: Google search data: 2023 vs 2022
07 / Haircare Typically associated with the savoury seasoning of the culinary world, rosemary is making its way out of the kitchen and into our beauty cupboards. As consumer interest for hair growth and scalp health spikes, rosemary oil is set to be the key ingredient to care for stressed-out strands. This invigorating ingredient is enriched with properties that work to stimulate and nourish the scalp, in turn supporting hair growth to encourage a fuller-looking mane. For those struggling with post-partum hair loss or thinning, apply rosemary oil to your scalp before washing or treat your tresses to a rosemaryinfused scalp massage as a great way to promote healthier hair from the root. Similarly, rosemary oil is a natural antioxidant that can also be used to support your complexion, working to hydrate and protect your skin from environmental aggressors, as well as target fine lines and blemishes for a smooth and more radiant complexion. In its purest form, this ingredient can be potent, so we recommend diluting or using smaller quantities to really get the most from your regime. Ingredient Focus: Rosemary INGREDIENTS Biotin & Collagen Hair Growth Supplements Vitamins and supplements that blend herbal ingredients with cutting-edge technologies are set to dominate the haircare market, reflecting growing demand for strand-saving solutions in the pursuit of luscious locks. Through 2023, we saw supplements that support gut health peak. Now, these wellness products are steering into the haircare realm, with ingestible remedies working to support our tresses from the inside-out. Hair growth supplements take centre stage with advanced formulas and ingredients – such as biotin, collagen and natural herbs – boosting hair thickness and preventing hair thinning or loss. Supplements are fast becoming a natural extension of beauty routines with *92% of beauty consumers believing an inside-out approach is the best way to attain beauty goals; and with a 90% increase in searches for ‘ vitamins for hair growth and thickness’, hair health is a bigger priority than ever. What’s next for beauty supplements? Fun flavours and formats - like gummies - designed to replicate sweet treats are at the forefront, helping to switch the narrative around taking daily vitamins and appealing to a wider demographic. Onsite searches for Rosemary 265% YoY. Stat 2 2: LOOKFANTASTIC.com search data: 2023 vs 2022
08 / Trends Report 2024 A Hint of Tint Ecurnite et cons ocae tuus, esse dem adducem nerenti listrum, es Ad inte mortem noridinguli silicati, atili silinihi, senihilis la nihi, nonimis haetrus facivis, que nos estrac resedius audet? A sea of orange, peach and apricot will dominate the beautysphere, as this sunset shade has been labeled the 2024 Pantone Of The Year. Sparking connotations of positivity, rejuvenation and warmth, beauty lovers can prepare to experiment with peachy tones through delicate makeup formulations - like blush or lip tints - to evoke that feel-good factor. We also predict this pantone will take over the copper hair trend of 2023, as tresses ignite a peach crush inspired by the A/W 23/24 catwalks. The Skinification of Lip Colour Lipsticks, balms, glosses and stains are the latest formulations to succumb to the multi-benefit beauty trend. Undergoing a make-under in the early stages of the pandemic, with many consumers swapping highcoverage matte lipsticks for sheer, barely-there tints, the lip category shifts further into the skincare space in 2024, with a rise in ingredient-packed, multi-purpose formulas that offer both colour and care in one. From hyaluronic acid-infused lipsticks to peptide-powered balms, these makeup-skincare hybrids lace lips with the same benefits we see from our most loved skincare products. Ingredients like hyaluronic acid work to keep lips nourished and hydrated, while going that extra mile to deliver high colour payoff. We can expect to see more brands continue to reinvent the wheel in lipcare with overnight formulas rich in skin-loving ingredients designed to treat lips as you sleep. Look out for Lip Sleep Masks as the one to watch this year. Skincare To Go Pantone of the Year Peach Fuzz Cosmetics Stay ahead of the hype with the makeup trends to know about, including high-performance colour cosmetics, skincare-makeup hybrids and more. Tinted beauty products are on the rise, redefining the cosmetics industry with innovative blends of skincare and makeup, or multipurpose formulas suitable for lips, cheeks and eyes. Searches on LOOKFANTASTIC containing the word ‘ tint’ increased by 81% in the past year with Tinted SPF, Tinted Moisturiser, Lip Tint and Brow Tint the most popular product types. A worthy contender for the ‘no-makeup’ makeup trend, tinted formulas are designed to add a hint of colour with a natural-looking finish. Often in lightweight formats - like creams or balms - or made from water-based ingredients to encourage even coverage and luminosity, more consumers are swapping full-coverage foundations and lipsticks for their lightweight counterparts, like CC creams, tinted serums and lip tints. These time-saving formulas also offer long-lasting benefits, thanks to the infusion of hydrating and nourishing ingredients that help to combat common skin concerns like dryness, ageing or blemishes – while some tinted formulas are designed with specific goals in mind, such as redness correction or oil control. Onsite searches for Skin Tint 292% YoY. Stat 1 EDITOR’S PICK: By Terry Hydra-Balm (Various Shades) £30.00 1: LOOKFANTASTIC.com search data: 2023 vs 2022 EDITOR’S PICK: L’Oréal Paris True Match Nude Plumping Tinted Serum (Various Shades) £14.99
Following the revival of the Y2K aesthetic, aquamarine makeup will be the latest colour cosmetic trend making waves in 2024. With Pinterest search demand for ‘ blue eyeshadow aesthetic’ and ‘ aqua makeup look’ up +65% and +100% respectively in 2023 vs 2022, this year marks a surge in pigment-packed palettes and graphic liners that span the colour chart: from tantalising turquoise and electric cobalt to mystic and retro blues. More than just a pop of colour, beauty consumers will experiment with blue hues as a marker of self-expression and mood. The trend nods to 1990’s nostalgia through frosted shimmer eyeshadows and flecks of glitter, reflecting the emotion of joy and exploring the appeal of reinventing makeup looks from our youth. Brands will dive into the blue by reformulating bestsellers in this vibrant colourway, while the forward-thinkers are set to break the mould with unexpected formats and playful packaging designed to delight. As ever, we’re expecting makeup trends in 2024 to keep us on our toes! We’re already seeing the Pantone Colour of the Year ‘Peach Fuzz’ make its way into blush, lips and accessories too. The fresh-faced complexions we’ve seen through the 2023 ‘clean girl’ aesthetic will continue, further enhanced by the ‘skinification’ of cosmetics as the line between makeup and skincare continues to fade. Lip glosses and oils infused with squalane and serum foundations enriched with niacinamide amongst other skin-gredient led products will take top spot in our makeup bags this year. Following the launch of the LOOKFANTASTIC Foundation Finder (using our in-house patented technology), we’re expecting to see continued growth in cosmetics by removing barriers to shade-matching online, and through some super exciting newness from our brand partners. 09 / Cosmetics In with the Blue Pinterest searches for blue eyeshadow aesthetic +65%. Stat 2 2: Pinterest search data: 2023 vs 2022 Faith Hobson, Buying Director Says...
10 / Trends Report 2024 Investing in our skin is extending to our bodies in 2024, where we’ll see more consumers choose bodycare enriched with premium ingredients that target specific concerns and skin types, dubbed the ‘body facial’. Just as retinol helps to minimise the appearance of fine lines on your face, a new generation of treatments and products will emerge to deliver the same results for the skin on our bodies. Mimicking the likes of the ‘clean girl’ and ‘cloud’ makeup trends, a more natural aesthetic will continue to evolve for the body image in 2024. The narrative of tweakments and surgical enhancements will see a shift, as more beauty brands develop products that promise to achieve the same goals via skin-loving formulas, including lotions that lift and serums that work to sculpt the tummy, thighs and arms. Offering both sustainability and convenience, the multi-benefit beauty trend is set to soar in 2024. In light of the current economic climate, beauty lovers are shopping smarter by taking a cost-conscious approach with products that will help them do more with less – without scrimping on quality. These hybrid heroes are being marketed as dual or multipurpose, spanning cross-category with innovative formulas that bridge the gap between luxury and high-performance. Tapping into time-poor lifestyles, products that can be used across hair, skin and body aid efficiency in our routines. Packed full of revitalising properties, multifunctional formulas work to encourage healthy skin and hair from top to toe, with luxury brand houses like Hermès adopting the trend through bath and shower products that treat tresses whilst cleansing skin. The Multi-Taskers Expansion of our bodycare category will focus on two key priorities: supplements (aka. ‘beauty inside out’) and the ‘skinification’ of bodycare. Supplements has been an area that has seen year on year growth on LOOKFANTASTIC, equally gaining traction amongst celebrities with the likes of Jennifer Aniston and Vital Protein, and Chris Appleton and Revive Collagen. We are really expanding our offering in this space with some exciting supplements brands launching on LOOKFANTASTIC in the new year. This, coupled with a 360-wellness campaign means that we can really educate our consumers about how the right supplements can support your health and beauty goals. The second area we are seeing increased demand for is the ‘skinification’ of bodycare; you don’t just have skin on your face, it’s on your body too and we can reap the same benefits we see from applying hyaluronic acid to your face, for example, on your body as well. More brands are bringing out newness in this area and if you haven’t heard of the most-talked-about ‘Bum Bum Cream’ then you need to try it! Lillie Ellis, Buying Director Says... The Skinification of Bodycare We lay out the bodycare buzzwords making waves in the industry: from inside-out beauty trends to ingredient-savvy supplements. Bodycare Pinterest searches for Body Skincare Routine 1,025%. Stat 1a EDITOR’S PICK: Hermès Eau De Rhubarbe Écarlate Hair & Body Shower Gel 200ml / £37 EDITOR’S PICK: REN Clean Skincare AHA Smart Renewal Body Serum 200ml /£37 1a,1b: Pinterest search data: 2023 vs 2022 EDITOR’S PICK: Sol de Janeiro Brazilian Bum Bum Cream 240ml / £48
Products that promise to keep signs of ageing at bay and promote a youthful glow are often accompanied with taglines like ‘achieve baby-soft skin’. Now, this narrative is being flipped on its head, as preventative beauty takes on a newer meaning by targeting a much younger audience: babies. This year will see the expansion of the Mother and Baby category with luxury serums, lotions and creams specially designed to care for little ones as young as newborns. The phrase ‘start them young’ is apt, with searches for #babyfacial and #babyfacemassage proving popular on TikTok. After luxury houses like Dior and Hermès launched “eau de senteurs”, a gentle perfumed water formulated to suit children’s sensitive skin, we’re expecting more brands to follow suit with a wider range of premium baby beauty products. As we welcome the generation where beautyobsessed millennials become parents, we’ll see them adapt their pamper routines to suit their offspring, with multi-step skin and body routines becoming second nature. Ingredient-conscious shoppers will treat their little ones to the same high-end products they use on themselves, with a ‘quality over quantity’ mentality. 11 / Bodycare As consumers continue to focus on inside-out beauty, gut health is set to flourish, with products that promise to balance our internal good bacteria with our external microbiome. Google Trends searches for ‘ gut health’ queries has seen a +25% increase YoY. From prebiotic-powered supplements to vitamins enriched with fermented ingredients, the changing narrative towards bacteria sees a direct correlation between gut and skin health. Adaptogens are herbs, roots and other plantlike substances - such as mushrooms – that present many wellness benefits: helping to manage our body’s response to stress, anxiety, fatigue, and boosting our overall wellbeing. The ‘ mushroom boom’ is here to stay with topical treatments like and savvy supplements like helping to maximise our wellness routines from within. Dr. Andrew Weil for Origins: Mega-Mushroom Treatment Lotion Upgrade 200ml/ £38 KIKI Health: Organic Lion’s Mane Extract Mushroom 60pcs/ £25 Mother & Baby go Luxe Google search for Gut Health 25% YoY. Stat 2 ‘Skincare is self-care’ will be the mantra of the year, as this trend amplifies the art of pampering through multi-step routines to deliver a well-earned radiance boost. Bath times will be elevated with skin-softening oils, whipped-to-perfection body soufflés and exfoliating scrubs – and skipping steps is so last year; post-shower bodycare routines will be enriched with moisturising creams and overnight treatments that will leave skin velvety smooth. The Head to Glow trend allows often neglected areas- like the chest, décolletage and feet – to earn some well-deserved TLC, as more brands produce innovative formulas specially targeted to revive, brighten and nourish. Sheeva Fallahi, Head of Campaign & Content We’ve teamed up with Pinterest to predict the trends of tomorrow, today. And with a surge in LOOKFANTASTIC shoppers investing in top to toe beauty routines, the bodycare category will have a major moment in 2024. Exclusive to Pinterest Predicts, our Head to Glow trend takes skincare from the neck down and will see beauty lovers double down on luxury lotions, in-home spa experiences and that allimportant SPF. Head to Glow ONE TO WATCH Adaptogens Trending on Pinterest: Bodycare +845% Body moisturiser aesthetic +245% Sunscreen +75%. Stat 1b Says... Trust Your Gut EDITOR PICK: Chantecaille Bébé Orange Blossom Face Cream 50ml / £42 2: Google search data: 2023 vs 2022
Functional Fragrances As beauty-obsessed millennials seek ways to introduce their little ones to the world of wellness and self-care, the Mother & Baby category is set to receive a designer upgrade this year. While many skin, body and wellness brands already cater to the mummy demographic through pregnancy and baby-safe formulations, 2024 will see luxury fashion houses enter the space with fragrances specially curated for babies’ skin. More akin to scented water than traditional perfume, these baby fragrances are known as ‘eau de senteurs’, which are free from alcohol or essential oils, and so less likely to cause irritation or discomfort to delicate skin. Designers like BVLGARI have already turned Mother & Baby luxe, with its infant-friendly perfume ‘Petits et Mamans’. More recently, Dior showcased its scented water collection ‘Bonne Étoile’ for babies and children, followed by the re-launch of the Dior Baby luxury skincare range. As baby showers are catching up with birthdays and engagements regarding popularity, could this be the perfect gift for new mums or the baby who has everything? From sensorial scents to nostalgic, gourmand accords, we unfurl the signature fragrance trends that are about to stand out all year long. Fragrance 12 / Trends Report 2024 Last year saw the acceleration of the multipurpose beauty trend, with skincare-meets-makeup product launches at the helm. This year, the macro trend will extend across fragrance, as the current economic climate sparks a shift into the mainstream with scented products that go the extra mile. Popular brands - including those in the luxury realm - are reinventing well-loved fragrances into multifunctional fomats that can be spritzed on both body and hair, providing a more accessible proposition to cost-savvy consumers. Onsite searches for ‘ Mist’ rose by 72% last year (vs 2022), with ‘ Hair and Body Mist’ the most popular term. Welcome the ‘Jack of all trades’ functional fragrances that tick off hydration, shine and that sought after signature scent in-one. We’re in. Google searches for Hair Perfume 29% YoY. Stat 2a One to Watch: Luxury Fragrance for Babies The correlation between fragrance and our senses continues, this time entering the self-care space with scents designed to soothe, uplift and delight. Through 2023, consumers became better acquainted with nostalgia-evoking notes, as fragrances helped to transport us to specific moments in time by sparking memories and emotions intrinsically linked to our mood. This year, perfumers and candlemakers are homing in on the feel-good aspect that certain notes can trigger. Look out for zesty lemon, aromatic lavender and herbaceous vetiver, to name but a few. Scents Mood - Boosting Onsite searches for Baby Perfume 178% YoY. Stat 1a EDITOR’S PICK: BVLGARI Petits & Mamans Eau de Toilette 100ml / £64 1a,1b: LOOKFANTASTIC.com search data: 2023 vs 2022 EDITOR’S PICK: Moroccanoil Hair & Body Fragrance Mist 30ml / £12.85 EDITOR’S PICK: ESPA Soothing Candle 200g / £37
The global fascination with food and drink will continue to transition into beauty, as we see more brands attempt to resonate with consumers through innovative and playful approaches to product formulas and packaging. Gourmand fragrances – those scented with edible notes – are being reinvented in 2024, with perfumers aiming to evoke feelings of nostalgia and comfort with every spritz. Brands like Tom Ford and Sol de Janeiro have already tapped into the popularity of ingredients - such as cherry and pistachio - to create fragrant blends that mimic sweet desserts. The cultural obsession with tea will also see this trending ingredient further enter the luxury fragrance realm. Maison Margiela Replica Matcha Meditation Eau de Toilette leads the way with a hearty combination of green tea, matcha and white chocolate accords, creating a scent sensation that’s almost good enough to eat. Discovery Sets With more consumers finding new ways to shop fragrance online, the art of discovery through scent sampling has become ever prevalent in the last year. Perfumers are tapping into this trend through product launches in the form of Discovery Sets, allowing curious consumers to trial multiple fragrance minis housed inside a giftable kit. Helping to bridge the affordable luxury gap, brands like Maison Margiela and Molton Brown have created Discovery Sets that combine aspirational quality with affordable formats, targeting price-savvy shoppers and broadening their scent offering to newer audiences. Typically comprised of the brand’s signatures and new releases, Discovery Sets offer an array of notes to guide the receiver to their chosen scent, whether they’re in the market for a new perfume to call their own or looking to gift someone a sensorial mood-boosting experience. They also provide an explorative opportunity that allows beauty lovers to switch their spritz according to chemical and environmental factors, such as their mood, the occasion or season. 13 / Fragrance Gourmand Fragrances Says... The overlap between the beauty and food & drink industries has been prevalent for some time, with food-inspired trends first reaching popularity across social media platforms like Tumblr. Largely driven as a result of the pandemic, we’ve since seen more consumers seek solace in brand experiences that lend themselves to sensorial and visual cues, as well as nostalgia. Keely Gough, Managing Director Onsite searches Tom Ford Lost Cherry 101%YoY. Stat 1b Google searches for Perfume discovery set +25% YoY. Stat 2b ? EDITOR’S PICK: TOM FORD Lost Cherry Eau de Parfum Spray 30ml / £180 EDITOR’S PICK: Maison Margiela Replica Memory Box 10PCS (x2ml) / £40 2a,2b: Google search data: 2023 vs 2022
Lip Glow Oil TikTok Scroll through TikTok’s future hall of fame, as we shine a spotlight on the trending beauty that’s destined to take over your FYP. Says... Our social media strategy is all about staying ahead of the trends — and we wouldn’t be able to do that without TikTok. Our community and beauty fans-at-large are obsessed with what’s making waves right now, and we’re always on the lookout for viral beauty products that have that coveted #tiktokmademebuyit status. With over 179M views and counting, beauty tips and hacks are a wildly popular search so expect products like Brow Glue and Gripping Primers featured all over the For You Page. The ever-growing overlap of skincare and makeup also means Lip Glow Oils, Tinted Skincare and Hybrid Concealers are ones to watch in 2024!” Abigail Cruz, Head of Social As beauty consumers continue to ‘free the lip’ post-pandemic, the lip category has catapulted to fame. Born from a newfound love affair with skincare and cosmetics, the ‘skinification’ of lips trend – that sees lip products infused with skinnourishing ingredients like hyaluronic acid, vitamin E and shea butter – has sparked a rise in solutionbased multifunctional formulations. Enter the Lip Glow Oil: dubbed the ‘cool, younger sister’ of the popular Gloss. Lip products enriched with fruit-based oils play into the ‘clean girl’ aesthetic and prioritise conditioning and nourishment, whilst leaving lips with a highshine, tinted finish. Lip Glow Oils often appear in handbag-sized formats to cater to the on-the-go lifestyles of the social-savvy generation, coupled with vibrant packaging and sweet scents - like watermelon and peach - to lean into the return of the nostalgic 1990’s and noughties. Wear on its own, as a primer under lipstick, or a topcoat over your favourite lip product to create a mirror-like sheen. 14 / Trends Report 2024 133.7M views for #lipglowoil. Stat 1a # We’re always on the lookout for viral beauty products that have that #tiktokmademebuyit status. # 1a, 1b, 1c: TikTok 2023
Perfectly coiffed brows are set to dominate our FYP, with ordinary gels no longer cutting it in our quest for perfection. This year, beauty lovers are going the extra mile for products that yield immediate results, with Brow Glue the golden ticket behind longstanding, ultimate hold. Helping to create the illusion of in-salon lamination, consumers are achieving the same shape and style from home thanks to glue-like formulas designed for extra strong staying power. Simply apply by using a spoolie brush to coiff brows to your desired shape and brush upwards to set your fluffy finish in place. 15 / TikTok Onsite searches for Brow Glue 163%YoY. Stat 2 A flawless makeup look starts with acing your base and beauty consumers are seeking more from their daily routines with products that hold powerful claims. The hot topic on everyone’s FYP right now? Gripping Primer. This budge-proof, skin-loving product is designed to help makeup stay in place for longer by creating a ‘sticky’ or ‘tacky’ finish that effectively allows liquid, as well as powder-based makeup products to grip on like glue. Content creators are flocking to TikTok to demonstrate the super staying powers of Gripping Primer, applying it as the last step in their skincare routines thanks to ingredient-driven formulas like hyaluronic acid – known for retaining moisture – and collagen – helping to support a plumper, more youthfullooking complexion. Forward-thinking brands have begun showcasing the trend through new product innovations, highlighting a gap in the market for global beauty houses to follow suit. Who will grip on next? Gripping Primer Brow Glue 133.7M views for #powergripprimer. Stat 1c # +2K onsite searches in 2023. Stat 3 191.1M views for #nyxbrowglue. Stat 1b # One To Watch Look out for the ‘IT Girl’, NYX Professional Makeup The Brow Glue Instant Styler leaving brows with ultimate budge-free hold around the clock. 2: LOOKFANTASTIC.com search data: 2023 vs 2022 3: LOOKFANTASTIC.com search data: 2023
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