10 / Trends Report 2024 Investing in our skin is extending to our bodies in 2024, where we’ll see more consumers choose bodycare enriched with premium ingredients that target specific concerns and skin types, dubbed the ‘body facial’. Just as retinol helps to minimise the appearance of fine lines on your face, a new generation of treatments and products will emerge to deliver the same results for the skin on our bodies. Mimicking the likes of the ‘clean girl’ and ‘cloud’ makeup trends, a more natural aesthetic will continue to evolve for the body image in 2024. The narrative of tweakments and surgical enhancements will see a shift, as more beauty brands develop products that promise to achieve the same goals via skin-loving formulas, including lotions that lift and serums that work to sculpt the tummy, thighs and arms. Offering both sustainability and convenience, the multi-benefit beauty trend is set to soar in 2024. In light of the current economic climate, beauty lovers are shopping smarter by taking a cost-conscious approach with products that will help them do more with less – without scrimping on quality. These hybrid heroes are being marketed as dual or multipurpose, spanning cross-category with innovative formulas that bridge the gap between luxury and high-performance. Tapping into time-poor lifestyles, products that can be used across hair, skin and body aid efficiency in our routines. Packed full of revitalising properties, multifunctional formulas work to encourage healthy skin and hair from top to toe, with luxury brand houses like Hermès adopting the trend through bath and shower products that treat tresses whilst cleansing skin. The Multi-Taskers Expansion of our bodycare category will focus on two key priorities: supplements (aka. ‘beauty inside out’) and the ‘skinification’ of bodycare. Supplements has been an area that has seen year on year growth on LOOKFANTASTIC, equally gaining traction amongst celebrities with the likes of Jennifer Aniston and Vital Protein, and Chris Appleton and Revive Collagen. We are really expanding our offering in this space with some exciting supplements brands launching on LOOKFANTASTIC in the new year. This, coupled with a 360-wellness campaign means that we can really educate our consumers about how the right supplements can support your health and beauty goals. The second area we are seeing increased demand for is the ‘skinification’ of bodycare; you don’t just have skin on your face, it’s on your body too and we can reap the same benefits we see from applying hyaluronic acid to your face, for example, on your body as well. More brands are bringing out newness in this area and if you haven’t heard of the most-talked-about ‘Bum Bum Cream’ then you need to try it! Lillie Ellis, Buying Director Says... The Skinification of Bodycare We lay out the bodycare buzzwords making waves in the industry: from inside-out beauty trends to ingredient-savvy supplements. Bodycare Pinterest searches for Body Skincare Routine 1,025%. Stat 1a EDITOR’S PICK: Hermès Eau De Rhubarbe Écarlate Hair & Body Shower Gel 200ml / £37 EDITOR’S PICK: REN Clean Skincare AHA Smart Renewal Body Serum 200ml /£37 1a,1b: Pinterest search data: 2023 vs 2022 EDITOR’S PICK: Sol de Janeiro Brazilian Bum Bum Cream 240ml / £48
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