Functional Fragrances As beauty-obsessed millennials seek ways to introduce their little ones to the world of wellness and self-care, the Mother & Baby category is set to receive a designer upgrade this year. While many skin, body and wellness brands already cater to the mummy demographic through pregnancy and baby-safe formulations, 2024 will see luxury fashion houses enter the space with fragrances specially curated for babies’ skin. More akin to scented water than traditional perfume, these baby fragrances are known as ‘eau de senteurs’, which are free from alcohol or essential oils, and so less likely to cause irritation or discomfort to delicate skin. Designers like BVLGARI have already turned Mother & Baby luxe, with its infant-friendly perfume ‘Petits et Mamans’. More recently, Dior showcased its scented water collection ‘Bonne Étoile’ for babies and children, followed by the re-launch of the Dior Baby luxury skincare range. As baby showers are catching up with birthdays and engagements regarding popularity, could this be the perfect gift for new mums or the baby who has everything? From sensorial scents to nostalgic, gourmand accords, we unfurl the signature fragrance trends that are about to stand out all year long. Fragrance 12 / Trends Report 2024 Last year saw the acceleration of the multipurpose beauty trend, with skincare-meets-makeup product launches at the helm. This year, the macro trend will extend across fragrance, as the current economic climate sparks a shift into the mainstream with scented products that go the extra mile. Popular brands - including those in the luxury realm - are reinventing well-loved fragrances into multifunctional fomats that can be spritzed on both body and hair, providing a more accessible proposition to cost-savvy consumers. Onsite searches for ‘ Mist’ rose by 72% last year (vs 2022), with ‘ Hair and Body Mist’ the most popular term. Welcome the ‘Jack of all trades’ functional fragrances that tick off hydration, shine and that sought after signature scent in-one. We’re in. Google searches for Hair Perfume 29% YoY. Stat 2a One to Watch: Luxury Fragrance for Babies The correlation between fragrance and our senses continues, this time entering the self-care space with scents designed to soothe, uplift and delight. Through 2023, consumers became better acquainted with nostalgia-evoking notes, as fragrances helped to transport us to specific moments in time by sparking memories and emotions intrinsically linked to our mood. This year, perfumers and candlemakers are homing in on the feel-good aspect that certain notes can trigger. Look out for zesty lemon, aromatic lavender and herbaceous vetiver, to name but a few. Scents Mood - Boosting Onsite searches for Baby Perfume 178% YoY. Stat 1a EDITOR’S PICK: BVLGARI Petits & Mamans Eau de Toilette 100ml / £64 1a,1b: LOOKFANTASTIC.com search data: 2023 vs 2022 EDITOR’S PICK: Moroccanoil Hair & Body Fragrance Mist 30ml / £12.85 EDITOR’S PICK: ESPA Soothing Candle 200g / £37
RkJQdWJsaXNoZXIy MTkzNDMzNg==