The global fascination with food and drink will continue to transition into beauty, as we see more brands attempt to resonate with consumers through innovative and playful approaches to product formulas and packaging. Gourmand fragrances – those scented with edible notes – are being reinvented in 2024, with perfumers aiming to evoke feelings of nostalgia and comfort with every spritz. Brands like Tom Ford and Sol de Janeiro have already tapped into the popularity of ingredients - such as cherry and pistachio - to create fragrant blends that mimic sweet desserts. The cultural obsession with tea will also see this trending ingredient further enter the luxury fragrance realm. Maison Margiela Replica Matcha Meditation Eau de Toilette leads the way with a hearty combination of green tea, matcha and white chocolate accords, creating a scent sensation that’s almost good enough to eat. Discovery Sets With more consumers finding new ways to shop fragrance online, the art of discovery through scent sampling has become ever prevalent in the last year. Perfumers are tapping into this trend through product launches in the form of Discovery Sets, allowing curious consumers to trial multiple fragrance minis housed inside a giftable kit. Helping to bridge the affordable luxury gap, brands like Maison Margiela and Molton Brown have created Discovery Sets that combine aspirational quality with affordable formats, targeting price-savvy shoppers and broadening their scent offering to newer audiences. Typically comprised of the brand’s signatures and new releases, Discovery Sets offer an array of notes to guide the receiver to their chosen scent, whether they’re in the market for a new perfume to call their own or looking to gift someone a sensorial mood-boosting experience. They also provide an explorative opportunity that allows beauty lovers to switch their spritz according to chemical and environmental factors, such as their mood, the occasion or season. 13 / Fragrance Gourmand Fragrances Says... The overlap between the beauty and food & drink industries has been prevalent for some time, with food-inspired trends first reaching popularity across social media platforms like Tumblr. Largely driven as a result of the pandemic, we’ve since seen more consumers seek solace in brand experiences that lend themselves to sensorial and visual cues, as well as nostalgia. Keely Gough, Managing Director Onsite searches Tom Ford Lost Cherry 101%YoY. Stat 1b Google searches for Perfume discovery set +25% YoY. Stat 2b ? EDITOR’S PICK: TOM FORD Lost Cherry Eau de Parfum Spray 30ml / £180 EDITOR’S PICK: Maison Margiela Replica Memory Box 10PCS (x2ml) / £40 2a,2b: Google search data: 2023 vs 2022
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