Lip Glow Oil TikTok Scroll through TikTok’s future hall of fame, as we shine a spotlight on the trending beauty that’s destined to take over your FYP. Says... Our social media strategy is all about staying ahead of the trends — and we wouldn’t be able to do that without TikTok. Our community and beauty fans-at-large are obsessed with what’s making waves right now, and we’re always on the lookout for viral beauty products that have that coveted #tiktokmademebuyit status. With over 179M views and counting, beauty tips and hacks are a wildly popular search so expect products like Brow Glue and Gripping Primers featured all over the For You Page. The ever-growing overlap of skincare and makeup also means Lip Glow Oils, Tinted Skincare and Hybrid Concealers are ones to watch in 2024!” Abigail Cruz, Head of Social As beauty consumers continue to ‘free the lip’ post-pandemic, the lip category has catapulted to fame. Born from a newfound love affair with skincare and cosmetics, the ‘skinification’ of lips trend – that sees lip products infused with skinnourishing ingredients like hyaluronic acid, vitamin E and shea butter – has sparked a rise in solutionbased multifunctional formulations. Enter the Lip Glow Oil: dubbed the ‘cool, younger sister’ of the popular Gloss. Lip products enriched with fruit-based oils play into the ‘clean girl’ aesthetic and prioritise conditioning and nourishment, whilst leaving lips with a highshine, tinted finish. Lip Glow Oils often appear in handbag-sized formats to cater to the on-the-go lifestyles of the social-savvy generation, coupled with vibrant packaging and sweet scents - like watermelon and peach - to lean into the return of the nostalgic 1990’s and noughties. Wear on its own, as a primer under lipstick, or a topcoat over your favourite lip product to create a mirror-like sheen. 14 / Trends Report 2024 133.7M views for #lipglowoil. Stat 1a # We’re always on the lookout for viral beauty products that have that #tiktokmademebuyit status. # 1a, 1b, 1c: TikTok 2023
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