Perfectly coiffed brows are set to dominate our FYP, with ordinary gels no longer cutting it in our quest for perfection. This year, beauty lovers are going the extra mile for products that yield immediate results, with Brow Glue the golden ticket behind longstanding, ultimate hold. Helping to create the illusion of in-salon lamination, consumers are achieving the same shape and style from home thanks to glue-like formulas designed for extra strong staying power. Simply apply by using a spoolie brush to coiff brows to your desired shape and brush upwards to set your fluffy finish in place. 15 / TikTok Onsite searches for Brow Glue 163%YoY. Stat 2 A flawless makeup look starts with acing your base and beauty consumers are seeking more from their daily routines with products that hold powerful claims. The hot topic on everyone’s FYP right now? Gripping Primer. This budge-proof, skin-loving product is designed to help makeup stay in place for longer by creating a ‘sticky’ or ‘tacky’ finish that effectively allows liquid, as well as powder-based makeup products to grip on like glue. Content creators are flocking to TikTok to demonstrate the super staying powers of Gripping Primer, applying it as the last step in their skincare routines thanks to ingredient-driven formulas like hyaluronic acid – known for retaining moisture – and collagen – helping to support a plumper, more youthfullooking complexion. Forward-thinking brands have begun showcasing the trend through new product innovations, highlighting a gap in the market for global beauty houses to follow suit. Who will grip on next? Gripping Primer Brow Glue 133.7M views for #powergripprimer. Stat 1c # +2K onsite searches in 2023. Stat 3 191.1M views for #nyxbrowglue. Stat 1b # One To Watch Look out for the ‘IT Girl’, NYX Professional Makeup The Brow Glue Instant Styler leaving brows with ultimate budge-free hold around the clock. 2: LOOKFANTASTIC.com search data: 2023 vs 2022 3: LOOKFANTASTIC.com search data: 2023
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