02 / Trends Report 2024 Page 8-9: Makeup Page 10-11: Bodycare Welcome to the LOOKFANTASTIC Beauty Trend Report 2024. In a dynamic and vibrant industry, the beauty landscape continues to evolve through innovation and demand. With a helping hand from our in-house experts, onsite data and extensive customer profiling through our LF Beauty Plus+ loyalty programme, we’ve identified the emerging beauty trends that are set to shape and redefine how our customers consume, engage with and shop beauty this year. Over the past year, we have continued to expand our diverse brand portfolio to cater to our customers’ needs by launching 16 brands in 2023, including founder-led brands Mario Badescu, Augustinus Bader and Helena Rubinstein. In this report, we highlight the future trends across our biggest category and growth areas: cosmetics, skincare (including dermatological), haircare, bodycare, fragrance and TikTok – a key platform where we’ve taken strides to better engage our network by rolling out Spark Ads, enabling us to serve the most relevant content to our social-savvy audiences. As we look into the future of beauty, we see customers prioritising formula efficacy and quality through scienceled dermatological skincare and the ‘skinification’ of haircare. In fragrance, we see mood-boosting and nostalgic food-inspired perfumes, with many consumers now choosing scents with multi-functional properties as beauty categories start to overlap and merge. From the trends set to go viral to the next breakout ingredient, find out what’s coming up in beauty for 2024. Lucy Gorman, CEO, THG Beauty Foreword
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