Skincare Derma Skin From overnight beauty to on-the-go formats, discover the 2024 skincare trends designed to upgrade any routine. The ever-evolving skincare narrative gets a self-care upgrade, this time making a fashion statement as under-eye masks redefine skincare on-the-go. The latest trend - coined by Gen Z - transitions from the popular pimple patches of 2023, creating a win-win solution in portable pampering with under-eye masks worn as fashion accessories. With #EyeMasks totaling 56.5M views on TikTok, the de-puffing benefits coupled with statement, playful designs increase their appeal as a fashion accessory and aspirational beauty product. Taking eye masks from relaxing pamper evenings into everyday errands caters to the fast-paced lifestyles of consumers. The skin-saving masks help to revive tired eyes, promoting a healthy glow and reducing the appearance of fine lines and wrinkles. It’s no wonder we’re coordinating our complexion to our clothes! We’re all looking for more from our skincare in 2024, with regular, run-of-the-mill formulas no longer cutting it in our everyday routines. Backed by science and packed with efficacious ingredients, dermatological skincare draws from the expertise of trusted professionals to ensure quality formulas that stand the test of time, enabling skincare novices to really understand their skin and the products that work with it. Dermatological skincare creates a space for consumers to discover results-driven, medically-backed products that go above and beyond for our complexions, powered by innovative technologies that meet the demands of common skincare concerns: from dark spots and pigmentation to dry, flaky skin. Overnight Formulas Onsite searches for Dermatological Skincare 147% YoY. Stat 1b Skincare to Go Onsite searches for Gold Under Eye Mask +200% YoY. Stat 1a environmental aggressors throughout the day. From overnight serums that reveal a brighter complexion to leave-on masks that work overtime to hydrate your skin, such products target specific concerns with the help of potent formulas better put to work whilst you sleep. Overnight skincare allows your complexion more time to absorb key ingredients, leveraging the natural healing process whilst you rest to better combat signs of dryness, fine lines and stress. Not only is your evening skincare routine simplified, but you’ll also wake up to a happier, healthier visage with results that are guaranteed to make you feel brand new. The secret to waking up and feeling fantastic starts with the night before. Treatments and formulas specially designed for overnight use allow you to reap the rewards with minimal effort, perfect for consumers with time-pressed lifestyles. With many of our body’s restorative qualities taking place through the night, this time is crucial for repairing any damage caused by Google searches for Overnight Skincare +25% YoY. Stat 2a ? 04 / Trends Report 2024 EDITOR’S PICK: MZ Skin Hydra-Bright Golden Eye Treatment Mask £75 / 5pcs 1a, 1b: LOOKFANTASTIC.com search data: 2023 vs 2022 EDITOR’S PICK: Sarah Chapman Skinesis Overnight Exfoliating Booster 30ml / £69
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