05 / Skincare Dermatological skincare allows consumers to trust brands in providing targeted solutions that not only address their concerns, but also educate on skinsupporting ingredients and ways to adapt their routine according to their skin type. Familiarity with skincare terms such as ‘skin barrier’ has led to the popularity of soothing skincare formulations, such as the Cicaplast Balm B5 from La Roche-Posay. Expanding into 2024, consumers will continue to seek brands backed by medical professionals and follow skincare trends - like the 2023 ‘ skin cycling’ trend - on educational platforms. Over 2K searches for Glycerin in 2023 vs 500 in 2022. Stat 2b 2a, 2b: Google search data: 2023 vs 2022 Ingredient In Focus: Glycerin EDITOR’S PICK: Clinique Dramatically Different Moisturising Gel 125ml / £37 Known for its hydrating, moisturising and conditioning properties in haircare, glycerin is the unsung hero of the ingredient world. And with #glycerin already racking up over 70M TikTok views, this hydration hero is now set to dominate the skincare space. The ingredient is a humectant that works to draw moisture back into the skin, increasing water volume to the microbiome to create a plumper, firmer appearance. Due to its moisturising benefits, glycerin typically appears in gel or cream formulations. Designed to suit all skin types, including dry and sensitive, it’s an essential for layering into your skincare routine. Apply to cleansed or damp skin to allow the ingredient to fully absorb moisture into the skin and provide a hydrating base for makeup or skincare. Aruj Javid, Group Pharmacist Says... PHARMACIST’S PICK: La Roche-Posay Cicaplast Balm B5 Multi-Purpose Repairing Balm 40ml / £10
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