07 / Haircare Typically associated with the savoury seasoning of the culinary world, rosemary is making its way out of the kitchen and into our beauty cupboards. As consumer interest for hair growth and scalp health spikes, rosemary oil is set to be the key ingredient to care for stressed-out strands. This invigorating ingredient is enriched with properties that work to stimulate and nourish the scalp, in turn supporting hair growth to encourage a fuller-looking mane. For those struggling with post-partum hair loss or thinning, apply rosemary oil to your scalp before washing or treat your tresses to a rosemaryinfused scalp massage as a great way to promote healthier hair from the root. Similarly, rosemary oil is a natural antioxidant that can also be used to support your complexion, working to hydrate and protect your skin from environmental aggressors, as well as target fine lines and blemishes for a smooth and more radiant complexion. In its purest form, this ingredient can be potent, so we recommend diluting or using smaller quantities to really get the most from your regime. Ingredient Focus: Rosemary INGREDIENTS Biotin & Collagen Hair Growth Supplements Vitamins and supplements that blend herbal ingredients with cutting-edge technologies are set to dominate the haircare market, reflecting growing demand for strand-saving solutions in the pursuit of luscious locks. Through 2023, we saw supplements that support gut health peak. Now, these wellness products are steering into the haircare realm, with ingestible remedies working to support our tresses from the inside-out. Hair growth supplements take centre stage with advanced formulas and ingredients – such as biotin, collagen and natural herbs – boosting hair thickness and preventing hair thinning or loss. Supplements are fast becoming a natural extension of beauty routines with *92% of beauty consumers believing an inside-out approach is the best way to attain beauty goals; and with a 90% increase in searches for ‘ vitamins for hair growth and thickness’, hair health is a bigger priority than ever. What’s next for beauty supplements? Fun flavours and formats - like gummies - designed to replicate sweet treats are at the forefront, helping to switch the narrative around taking daily vitamins and appealing to a wider demographic. Onsite searches for Rosemary 265% YoY. Stat 2 2: LOOKFANTASTIC.com search data: 2023 vs 2022
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