Following the revival of the Y2K aesthetic, aquamarine makeup will be the latest colour cosmetic trend making waves in 2024. With Pinterest search demand for ‘ blue eyeshadow aesthetic’ and ‘ aqua makeup look’ up +65% and +100% respectively in 2023 vs 2022, this year marks a surge in pigment-packed palettes and graphic liners that span the colour chart: from tantalising turquoise and electric cobalt to mystic and retro blues. More than just a pop of colour, beauty consumers will experiment with blue hues as a marker of self-expression and mood. The trend nods to 1990’s nostalgia through frosted shimmer eyeshadows and flecks of glitter, reflecting the emotion of joy and exploring the appeal of reinventing makeup looks from our youth. Brands will dive into the blue by reformulating bestsellers in this vibrant colourway, while the forward-thinkers are set to break the mould with unexpected formats and playful packaging designed to delight. As ever, we’re expecting makeup trends in 2024 to keep us on our toes! We’re already seeing the Pantone Colour of the Year ‘Peach Fuzz’ make its way into blush, lips and accessories too. The fresh-faced complexions we’ve seen through the 2023 ‘clean girl’ aesthetic will continue, further enhanced by the ‘skinification’ of cosmetics as the line between makeup and skincare continues to fade. Lip glosses and oils infused with squalane and serum foundations enriched with niacinamide amongst other skin-gredient led products will take top spot in our makeup bags this year. Following the launch of the LOOKFANTASTIC Foundation Finder (using our in-house patented technology), we’re expecting to see continued growth in cosmetics by removing barriers to shade-matching online, and through some super exciting newness from our brand partners. 09 / Cosmetics In with the Blue Pinterest searches for blue eyeshadow aesthetic +65%. Stat 2 2: Pinterest search data: 2023 vs 2022 Faith Hobson, Buying Director Says...
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