4 THE PURPOSE BEHIND THE BOX WE WENT DIGITAL WITH OUR MAGAZINES LAST MONTH AS PART OF OUR FIRST CHANGE OF THE YEAR USING 100% RECYCLED PULP PAPER FOR OUR QR CARD. Over the last year, we’ve been thinking about our wider purpose and what this means to you - our fantastic subscribers and community. We want to inspire you to think outside of the box (literally) and make a conscious effort to hold ourselves accountable to more sustainable practices. The second being our packaging goal – to create less waste. To do this, we will be switching from dyed carboard boxes to sustainably sourced boxes making them easier for you to recycle and partnering with More Trees, to plant a tree for each annual The Box subscription this month. Through a multi-use and thoughtful approach to our subscription proposition and beauty regimes we want our boxes to remain premium, reachable and affordable. We know we aren't perfect but we’re taking small, but actionable steps to empower you with transparency and choice. That’s where the theme of the box comes in... By giving a bit more love to the way in which we think about beauty and the way we operate we have a unique opportunity to inspire positive change in our industry, by being more conscious in our decisions. The campaign also reflects the love we share with friends, family and others in the month of Valentine's.
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