International trichologist Mark Blake says: “Nutrition and haircare has never been so high on the consumer’s list of concerns. Our hair grows out of what we eat or retain in our body, so you are literally conditioning your hair from inside the body if you have a healthy diet. It’s always easier to grow healthy hair rather than try and improve the condition after you have grown it.” Now, hair and scalp products are taking innovation from skincare, being formulated with prebiotics to support hair growth and balance the scalp microbiome to minimise the need for washing. *‘The Bacteria Beauty Boom’, Stylus, August 2020. With haircare regimes going beyond the realms of just shampoo and conditioner, many are introducing additional steps – including priming, masking and cleansing – to improve not only hair health, but also the scalp. Research has shown that 40% of Americans* believe the skin could benefit from a healthy balance of good and bad bacteria, placing microbiome at the forefront. HAIRCARE
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