*‘Elevating Home Fragrance Experiences’, March 2022, Stylus Ever revisited an old fragrance and instantly been reminded of your first night out? Or perhaps you’re transported to tropical climes whenever you smell your signature holiday scent? You’re not alone. In a recent report* published by Stylus, elevated scent offerings are allowing us to establish more meaningful connections to fragrances, particularly when it comes to personal memories. According to Ana Rita Heliodoro, fragrance education executive for L’Oreal Luxe UK & Ireland: “A fragrance is a universe; it has the power to transport you to different memories and places.” But the connection between fragrance and memory holds a lot more than meets the nose. In fact, there’s a scientific link between the olfactory system (sense of smell) and our brain. “Our nose and brain work together for our safety,” says Ana. “Every new smell is perceived as something dangerous, and our nose sends a message to our brain FRAGRANCE
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