to alert it to this new unknown scent. After our brain perceives a smell as ‘safe’ it keeps it in memory, almost like a scent library,” she explains. “So, whenever we smell a fragrance, most of the ingredients are already familiar to us. This induces a reaction which most of the time is a happy and joyful feeling of familiarity and wellbeing.” 1/ JO MALONE LONDON Honeysuckle and Davana Cologne 100ml / £108 “A fragrance is a universe; it has the power to transport you to different memories and places” FRAGRANCE
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