1 2 If I were to pick one quote that summarises the start of my time in the beauty industry back in the late noughties, it would be “more shades are coming soon”. At most launch events I went to, mainly for colourspecific makeup products, I’d hear these words so often that I began not wanting to attend them. And it didn’t stop there. Skincare marketing would often neglect to feature Black models; SPFs contained so much zinc oxide that a white cast was inevitable; and for a long time I conditioned myself to thinking my hair type was simply coarse and dry. This is because the products presented to me from new lineups were targeted to these hair concerns, when in fact my Afro-textured hair was always in pretty good shape. It’s only now that I look back, I can see how shut out of beauty the Black consumer was. In the UK, Black, Asian and 1/ LA ROCHE-POSAY Anthelios UVMune 400 Hydrating Suncream SPF50 50ml / £18 2/ KÉRASTASE Curl Manifesto Bain Hydratation Douceur Shampoo 250ml / £22.40 AKESHA’S ESSENTIALS BLACK BEAUTY
RkJQdWJsaXNoZXIy MTUxMzM3Nw==