The Highlight by LOOKFANTASTIC Nov/Dec 2022

COVER INTERVIEW But how did it all begin? “My mum and my grandmother both worked in beauty,” she recounts. “It was one of those strange moments of ‘oh, I could do that’. So I did it and I fell in love with skincare on the first day.” Now, with a combined audience of over one million across her online platforms, Caroline reflects on the early days of social media. “I was trying to tell people how to cleanse properly on Twitter in just 140 characters at the time, when everyone was insistent on using wipes,” she says. “My first blog post is one that’s still up and used a lot, and that was about facial massage.” Having tried and tested a plethora of skincare products over the years, the most important lesson Caroline’s learned is to have a routine: “Skincare is a habit, not something you can dabble in – like Brad Pitt [laughs],” she says candidly. “It’s like going to the gym; if you want the gym to work you wouldn’t go once a month and wonder ‘why is my butt I WA S T R Y I N G T O T E L L P E O P L E H OW T O C L E A N S E P R O P E R LY O N T W I T T E R I N J U S T 1 4 0 C H A R A C T E R S AT T H E T I M E , WH E N E V E R Y O N E WA S I N S I S T E N T O N U S I N G W I P E S