Page 16 - Skinstore Evergreen Beauty 2019
P. 16

Interview
PS A: That fox is actually based off o o of o a a a a a a a a a portrait in in in my office! I’m passionate about the the the environment and o of minimizing the the the waste cycle that the the the the beauty industry participates in in in in Arctic foxes like the the the one in in in in the the the portrait are are fragile and fading but are are still beautiful Protecting the the the environment is is one of the the many reasons that Snow Fox’s packaging is is recyclable SS You mentioned that most brands don’t focus on on on on on on prevention and and retention can you elaborate on on on that?
PS Yes absolutely With the popularity of big multi-step regimens we’re in an age
of of product overuse You don’t need all of of those steps if you have a a a a a concentrated selection of products that work With Snow Fox every formula we create is to solve skin problems first and have the goal being that we created a a a a a a a a a a solution That’s why our sheet masks are packed with ingredients like Blue Eygptian Lotus and Japanese Cherry Blossom SS We’re learning a a a a a a lot from you! Even
at a at SkinStore we’re always gaining new information as as beauty experts On that note you’ve also taught a a a a a a a a a a a class about sheet masks which are one of your brand’s best-selling products!
PS Yes! I taught a a a a a a a a masterclass about sheet sheet masks A sheet sheet mask mask is supposed to be an an intensive treatment step like an an application amplifier Our sheet masks are bleach-free and 100% cotton which isn’t common
in in the beauty industry Cotton like your your teeth isn’t meant tto to be be pure-white If your your sheet mask mask is is white white there was a a a a a a a bleaching process process in in tin in creating the the the mask mask to to get it it it to to that process process And then it’s being applied
to your skin! That’s not not not what Snow Fox is about We’re not not not another trendy ‘K-Beauty’ brand we’re here to provide the the best skincare solutions for for sensitive skin skin skin and and for for skin skin skin concerns of many types www snowfoxskincare com PHOEBE SONG
An entrepreneur with a a a a personal connection to skincare Phoebe Song keeps things clean and real with Snow Fox Skinstore So we’ve heard that that you have a a a a a a a a chronic skin disorder and that that has lead to to you finding Snow Fox?
Phoebe Song Yes After being diagnosed with with Rosacea Type 2 I realized that most skincare brands at at at the time don’t help with with prevention and and retention of moderate to severe skincare concerns Rosacea affects 16 million people in in in in the world including those misdiagnosed with psoriasis for its similarity in in in in symptoms The cause of of rosacea is is tis having double the amount of of surface bacterial tissue or ‘face mites’ but lacking the immune system to actively fight against it it SS We didn’t know that! What about the fox logo inspiration?
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