Lookfantastic Beauty Box | March 2017

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18 LOOKFANTASTIC BEAUTY BOX
Beauty
Insider
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H O W D I D T H E
I D E A F O R R M S
B E A U T Y C O M E
T O Y O U ?
My original idea was
to start with skincare,
but the market was
so saturated that it
didn't leave much to
the imagination.
At that time mineral lines were the big thing
colourwise, but in reality, minerals tend to dehydrate
the skin terribly. I decided to do a colour line – using
the concept of raw skincare with mineral colour
combined. My stint as a raw foodist years ago
taught me so much about the healing properties
of oils and butters in their purest form, so I realized
that these were superior ingredients and would
definitely be the best base for colour makeup.
That in itself would solve the dehydration problems
caused by powdered minerals alone. I feel it captures
the concept of rouge/creams from the 40's and 50's
with the frosted glass pots and metal lids.
W H A T D O E S I T M E A N T O
B E A W O M A N I N B U S I N E S S ?
It means you have to fight like crazy (believe me)
and not deviate from your vision, have a gut
like steel and know your product inside and out.
Be prepared for road blocks, and there will
be some. Women are still not respected in big
businesses, but women are better at running
businesses and profiting!
W H A T M A K E S T H E
B R A N D D I F F E R E N T ?
RMS Beauty is the first makeup of its kind to really
live up to the true word “ORGANIC.” It is becoming
both an inspiration for, and example of a new
direction the beauty industry is taking. I have
been passionate about creating ‘healthy’ beauty
for years during my makeup career.
In 2009 it led to the creation of RMS Beauty. It is really
the first truly organic colour cosmetic line – combining
healthy ingredients with unparalleled luxury and
elevating it far beyond the “green” standard.
W H A T I S Y O U R O N E
B E A U T Y M A N T R A ?
Definitely less is more!
The Living Luminizer is one of the industry’s cult
products. I like it applied with fingertips – nothing
beats the light and natural touch of skin to skin
synergy. For hard to reach areas, like the inner
corners of the eyes or along the bows of the lips,
my Brightening Brush is perfect for that kind of
minimal application. When using RMS Beauty
products, your touch activates the life force of
the product, and nutrients interact with skin to
promote hydration, softness, and luminosity.
W H A T I S Y O U R D E S E R T
I S L A N D S T A P L E ?
My Raw Coconut Cream hands down, as I use it
for everything: moisturizer, sunburn cream,
makeup remover, cleanser, hair conditioner,
mouthwash, shaving oil and deodorant. It’s 100%
organic, raw and unrefined, but please note that
not just any store bought oil is equal to ours.
RMS Beauty is superior over most coconut oils.
Raw Coconut Cream – featured on pages 12-13.
W H A T I S T H E B E S T
P I E C E O F A D V I C E Y O U
H A V E B E E N G I V E N ?
Own your brand outright and avoid
investors, as long as you can.
D O Y O U H A V E A N Y A D V I C E
F O R A S P I R I N G F E M A L E
E N T R E P R E N E U R S ?
Never take “no” for an answer.
Rose-Marie Swift