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Founded in 2000 by Italian creatives Leonello Calvani
and Patrick Ithier, Ash is an independent brand that has
risen to fame thanks to its fusion of luxury glamour and
metropolitan style.
The new Ash children’s footwear collection showcases
the same spirit of rebellion in silhouettes familiar from
the brand’s adult offering, including high-top and wedge
styles with metallic details.
Today a world leader in
performance footwear and a
popular brand among street style
influencers, Asics’ origins go back
to 1949 when Kihachiro Onitsuka
was quietly enjoying an octopus
salad in his favourite Japanese
restaurant. Mr. Onitsuka became
fixated on the way an octopus’s
tentacles managed to grip their way
around the seabed, a concept that
inspired him to produce a revolution
in basketball trainers.
Reaching back into its illustrious
archives, the new Asics collection of
children’s footwear includes some
of the brand’s most famous
models - including the Gel-Lyte III &
V - all in miniature form. Built for
comfort and performance, every pair
of Asics is marked with the brand’s
signature Tiger Stripes.