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Founded in 2000 by Italian creatives Leonello Calvani and Patrick Ithier,
Ash is an independent brand that has risen to fame thanks to its fusion of
luxury glamour and metropolitan style.
The new Ash children’s shoes collection showcases the same spirit of
rebellion in silhouettes familiar from the brand’s adult offering, including
high-top and wedges styles with metallic details.
Today a world leader in performance footwear and a popular brand among street
style influencers, Asics’ origins go back to 1949 when Kihachiro Onitsuka was quietly
enjoying an octopus salad in his favourite Japanese restaurant. Mr. Onitsuka became
fixated on the way an octopus’s tentacles managed to grip their way around the
seabed, a concept that inspired him to produce a revolution in basketball trainers.
Reaching back into its illustrious archives, the new Asics collection of children’s
footwear includes some of the brand’s most famous models - including the Gel-Lyte
III & V - all in miniature form. Built for comfort and performance, every pair of Asics is
marked with the brand’s signature Tiger Stripes.