Curly and textured hair is prone to dryness, with hair types 3A-4C most likely to need extra hydration. Thick formulas, such as butter, penetrate deep into strands to help boost moisture and fight frizz. The buttery consistency helps to seal the cuticle, which in turn protects hair from breakage and promotes stronger locks. Curl butters infused with oil-based ingredients - such as jojoba and macadamia - have additional benefits, delivering moisturising properties to enhance shine. * Source: NielsenIQ ‘Meeting the Moment – Black Beauty Consumers 2023’ Butter Up BLACK HISTORY MONTH With the Black haircare industry estimated to be valued at £1.9bn and projected to reach over £5.5bn by 2026*, understanding the products, techniques and formulations best suited to caring for curly and textured hair is paramount. While education around Black hair is increasingly becoming more mainstream, the textured hair gap still has a way to go. We take a wide tooth comb to unravel the best ingredients and treatments...
RkJQdWJsaXNoZXIy MTkzNDMzNg==