12-13 / 52
12 The Hut
Living
the hut insider:
The Hut
Living
13
Established in London in 2011,
House of Sunny is an
independent
womenswear brand
focusing on creating
staple pieces with a clean, flawless
aesthetic for everyday success. Produced
exclusively in Europe and designed in
London, the brand aims to produce
affordable womenswear essentials
with a
point of difference; with a focus on quality,
craft and precisely cut silhouettes, House
of Sunny strives to create the perfect
wardrobe essentials defined by timeless
design and
premium quality fabrics.
The brand’s anonymous founder Sunny talks to The Hut about the House of Sunny aesthetic, what inspires his designs, and the vibe at the brand’s Sunny Studios HQ. Where do you find sartorial inspiration? ‘I trained as a tailor in my early days, a lot of my inspiration comes from those early days of training.’ Tell us about your personal style? ‘My personal style changes often depending on my mood and what I’m liking at the time, but it’s always quite oversized and relaxed.’ How would you describe the House of Sunny aesthetic? ‘Clean, innovative and easy dressing.’ Can you tell us about your studio? ‘The studio is the heart and soul of the company; it’s a home away from home for me and the way it looks changes on the time of the season. Sales season it’s always neat and feels very zen, but when its design stage, there’s fabrics, trims and patterns everywhere. The studio is quite in fitting with the brands aesthetic, we have marble desk and plants everywhere; our rails are copper.’ What three adjectives best describe the House of Sunny SS17 collection? ‘Elevated, playful, elegant.’ THE INTERVI EW